Head of Growth

About the role

This role is responsible for establishing and executing the growth engine for Genius's new crypto terminal and exchange. The work involves leading marketing efforts across social channels, engaging with the trading community, and building relationships with key traders and influencers. Success in this position means driving user acquisition and retention by implementing effective strategies and feedback loops.

The Head of Growth will manage paid acquisition channels and engage in community-building activities, including tasteful "shitposting" to spark engagement. This position is central to the company's strategy, serving as the acquisition engine, retention loop, and community differentiator for the platform. The role requires a hands-on approach to marketing and community interaction.

The ideal candidate will have a proven track record in growing products and a deep understanding of behavioral psychology. They should be comfortable with ambiguity and possess a strong bias to action, ensuring that growth initiatives are not just planned but also effectively executed and iterated upon. Detail orientation is also a key aspect for success in this role.

The salary for this full-time remote position ranges from $90,000 to $110,000 USD.

Skills that matter here

• paid acquisition: This role will lead and manage all paid acquisition channels to drive user growth for the crypto terminal and exchange.
• behavioral psychology: Understanding behavioral psychology is required to design effective engagement strategies and retention loops for users.

Who this role suits

• A person who has a history of successfully scaling products.
• Someone who is highly detail-oriented and proactive in their work.
• An individual comfortable operating in ambiguous environments and taking decisive action.
• A candidate who enjoys engaging with communities and building relationships with key figures.

From the employer

• Establish and execute Genius growth engine across social channels.
• Engage in tasteful shitposting to spark engagement.
• Build relationships with top traders and influencers.
• Lead paid acquisition channels.
• Implement feedback loops to enhance engagement.

• Track record of growing products.
• Proficiency in paid acquisition.
• Behavioral psychology literacy.
• Obsession with detail.
• Bias to action and comfort with ambiguity.

• Cash and token upside as Genius grows.