Head of Growth

About the role

This role focuses on developing and executing strategies to generate high-quality leads for a design studio specializing in Web3 and AI. The individual will be responsible for both inbound and outbound lead generation, actively sourcing new clients, and building networks within the AI, crypto, and startup communities. Success in this area means consistently refining targeting to improve pipeline quality.

A key part of the position involves owning the studio's content and brand positioning. This includes managing case studies, social media presence, and crafting narratives that attract the right clients. The goal is to establish Ooble as a leading design partner for AI-native and crypto-native companies, translating their design work into compelling stories that drive lead generation.

The Head of Growth will also manage the qualification and conversion process, acting as the initial point of contact for leads. This includes conducting discovery calls, assessing client fit based on scope, budget, and urgency, and maintaining momentum to move leads from initial interest to proposal-ready stages. The role also supports the founder on deal strategy and involves setting up basic CRM and pipeline tracking.

The base salary for this role ranges from $24,000 to $36,000 annually, paid in fiat, plus a 5% commission on the first month's value of sourced and converted projects.

Skills that matter here

• growth: This role requires a background in growth, focusing on lead generation and client acquisition strategies.
• business development: The position involves proactive outreach to potential clients and building relationships within relevant ecosystems.
• sales: The individual will be responsible for qualifying opportunities and moving deals through the sales pipeline to conversion.
• marketing: The role includes managing content, brand positioning, and crafting narratives to attract target clients.
• AI startups, tools, or product ecosystems: Familiarity with the AI sector is a strong preference, as the studio works with AI-native products.
• Web3, crypto, or startup environments: Experience in these areas is preferred, given the studio's focus on Web3 and crypto clients.

Who this role suits

• A person who thrives on building new processes from the ground up, with a '0 to 1' execution mindset.
• Someone who is comfortable with direct client interaction, including calls, discovery, and networking at events.
• An individual with strong communication skills, both written and verbal, capable of crafting compelling narratives.
• A self-starter who can independently manage lead generation, content, and client qualification.

From the employer

What You’ll Do

1. Build & Own the Lead Engine

• Design and execute strategies to generate high-quality inbound and outbound leads
• Proactively source and reach out to AI startups, tech founders, and Web3-native teams
• Build and activate networks across AI, crypto, and startup ecosystems
• Continuously refine strategy and targeting for higher-quality pipeline

2. Content & Positioning

• Own Ooble’s case studies, X presence, and brand content
• Position Ooble as the design partner for AI-native and crypto-native companies
• Translate our work into lead-generating narratives that attract the right clients
• Shape Ooble’s voice within the AI design and product ecosystem

3. Qualification & Conversion

• Act as the first serious touchpoint for all inbound and outbound leads
• Run discovery and early-stage conversion calls
• Assess client fit across scope, budget, and urgency
• Move leads from interest to intent to proposal-ready
• Maintain strong deal momentum up to closing

4. Supporting Responsibilities

• Support the founder on proposals, pricing context, and deal strategy
• Set up and maintain basic CRM and pipeline tracking
• Improve funnel performance across lead quality, conversion, and velocity
• Represent Ooble selectively across AI, Web3, and tech ecosystems

Profile

• 4+ years across growth, business development, sales, or marketing
• Proven ability to generate leads, qualify opportunities, and move deals toward close
• Comfortable on calls, driving conversion conversations, showing up with charisma at events
• Strong written and verbal communication
• Self-starter with a builder mindset, 0 to 1 execution

Strong Preference

• Familiarity with AI startups, tools, or product ecosystems
• Experience in Web3, crypto, or startup environments
• Prior experience in an agency, studio, or working closely with founders

Compensation

• Base: $2,000–3,000/month
• Commission: flat 5% on the first month value of every retainer or project you source and help convert
• Paid in fiat

Process

• Send CV + a short note on why this role fits you
• 30-min intro call with the founder
• Paid 2-week test mission ($1,000)
• 3-month rolling contract to start