Role in brief
Gemini seeks a Marketing Coordinator to manage its social media presence, primarily on X, focusing on community engagement and content creation. This role is ideal for a finance-oriented marketer with a strong grasp of social media dynamics and a proactive approach to community building, aiming to increase product adoption and brand awareness.
About the role
This role involves building and growing Gemini's community, with a primary focus on the X platform. The coordinator will be responsible for daily content creation and publication to drive engagement and growth, as well as actively participating in conversations and responding to user interactions. A key aspect is managing Gemini's customer support presence on social media, including resolving basic customer issues through Zendesk.
The position requires collaboration with various brands, creators, and partners to foster organic community moments and partnerships. Success in this role means effectively increasing daily awareness of Gemini, enhancing community engagement, and ultimately contributing to product adoption through strategic social media activities and responsive community management.
The ideal candidate will have a deep interest in financial markets and a strong understanding of internet culture and community building. This person should possess a self-starter mindset, a bias toward action, and a clear desire for continuous learning and growth within the marketing field. Experience in creating engaging written content is beneficial, as is familiarity with creative tools for content production.
The compensation for this role ranges from $75,000 to $100,000 annually, in addition to a discretionary annual bonus and a new hire equity grant.
Skills that matter here
- social media: This role requires a strong understanding of social media to build and grow Gemini's community and drive daily awareness on platforms like X.
- community building: The coordinator will apply community building skills to engage with users, manage social presence, and foster organic partnerships.
- content creation: The role involves creating and publishing daily content on X to drive engagement and growth for Gemini.
- Zendesk: This tool will be used to resolve basic customer support issues on X, demonstrating the need for practical application in social customer service.
- Photoshop: Familiarity with creative tools like Photoshop is a plus for potentially enhancing content creation for social media.
- Illustrator: Experience with Illustrator is beneficial for graphic design tasks that may support social media content.
Who this role suits
- A person with a deep interest in financial markets and a strong understanding of internet culture.
- Someone who is a self-starter with a proactive approach and a bias toward taking action.
- An individual who is organized, detail-oriented, and capable of seeing projects through to completion.
- A candidate with a clear desire to learn, grow, and take on increasing responsibility within a marketing role.
From the employer
- Build and grow community and drive daily awareness on X
- Create and publish daily content on X that drives engagement and growth
- Actively engage with users, replies, and conversations on social
- Manage Gemini’s customer support presence on social
- Resolve basic customer support issues on X through Zendesk
- Collaborate with brands, creators, and partners to drive organic community moments and partnerships
- Strong understanding of social media, internet culture, and community building
- Have an eye for what makes content engaging
- Deep interest in financial markets
- High agency, self starter mindset with a bias toward action
- Clear desire to learn, grow, and take on increasing responsibility
- Experience creating engaging or viral written content is a strong plus
- Familiarity with creative tools (Photoshop, Illustrator, Premiere Pro, Figma) is a plus
- 1–2 years of experience executing marketing or community campaigns
- Organized, detail oriented, and able to see projects through to completion
- Located in NYC
- Competitive starting pay
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
- Hybrid work approach at our hub offices, balancing in-person collaboration with remote work flexibility.
Questions about this role
What is the remote work policy for this position?
This is a remote position, but candidates must be located in NYC for a hybrid work approach that balances in-person collaboration with remote flexibility.
What level of experience is required for this role?
The role requires 1-2 years of experience in executing marketing or community campaigns.
What are the key responsibilities of this Marketing Coordinator?
Key responsibilities include building community on X, creating daily engaging content, actively engaging with users, managing social customer support, and collaborating with partners for community initiatives.
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