Marketing Manager - Romania

About the role

This role focuses on executing a full spectrum of marketing activities within Romania, covering both online and offline channels. Responsibilities include managing events, partnerships, customer relationship management, and optimizing the user lifecycle. The manager will also oversee SEO and ASO efforts, ensuring comprehensive market penetration and visibility for Binance's offerings.

A key aspect of the position involves securing new user acquisition and implementing strategies to retain existing users. This includes hyper-localizing content for blogs, CRM, and announcements to ensure cultural relevance and adoption. The manager will also be responsible for managing local social media channels, engaging with the community through Binance Angels, and onboarding key opinion leaders (KOLs) and partners.

The successful candidate will manage local marketing budgets, focusing on efficient allocation and demonstrating a clear return on investment. This includes delivering timely and transparent reports on campaign performance. The role requires a results-driven approach, working within a global organization that values autonomy and continuous learning.

The company operates a large blockchain ecosystem and offers a wide range of digital asset products, from trading and finance to education and Web3 features. The team is user-centric, with a flat organizational structure, and encourages tackling fast-paced projects with independence.

The annual salary for this position ranges from $90,000 to $150,000 USD.

Skills that matter here

• Web3: Experience in Web3 marketing is preferred, indicating a need for understanding decentralized technologies and their community engagement models.
• fintech: Background in fintech marketing is valued, suggesting an understanding of financial technology products and regulatory environments.
• partnerships: Proven ability in forming and managing partnerships is required for expanding market reach and collaborations.
• campaign management: Expertise in managing marketing campaigns is essential for executing both online and offline initiatives effectively.
• community building: Experience in community building is crucial for engaging with users, Binance Angels, and KOLs to foster local adoption.
• lifecycle marketing: Knowledge of lifecycle marketing is important for user acquisition and retention strategies across different stages.

Who this role suits

• Someone with a minimum of three years of marketing experience, ideally from a Web3, fintech, or agency background.
• A person who is a native Romanian speaker and fluent in English, capable of hyper-localizing content.
• An individual with strong analytical skills, able to translate data insights into actionable marketing strategies.
• A self-starter who thrives in a fast-paced, results-driven environment and can manage projects autonomously.

From the employer

• Full 360 local marketing execution: both online and offline: Events, Partnerships, CRM, Users Lifecycle, SEO & ASO
• Secure External Marketing Acquisition + Existing Users Retention
• Hyper Localization across Blogs, CRM, announcements to deliver cultural adoption
• Social Media channels management, Community Engagement with Binance Angels, KOLs Onboarding & Partnerships
• Manage local marketing budgets, ensuring efficient allocation and ROI
• Deliver timely and clear reporting and accountability on campaign performance

• Minimum 3 years of relevant marketing experience (Web3, fintech, or agency background preferred)
• Proven track record in partnerships, campaign management, community building, or lifecycle marketing
• Previous experience working in a Web3/crypto marketing agency or startup is highly desirable
• Native Romanian and fluent English language proficiency
• Strong analytical skills, with the ability to translate insights into actions

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)