Marketing Partnerships Manager

About the role

This role involves developing and maintaining a network of Key Opinion Leaders (KOLs) and other marketing partners, including consumer, sports, and entertainment brands. The manager will work to build awareness for the Btse brand within the crypto industry. A key aspect of the work includes collaborating with the content team to create relevant materials for influencer campaigns and managing these projects from start to finish, including reporting on their effectiveness.

The position requires identifying suitable KOLs for various marketing objectives and negotiating budgets for both short-term campaigns and long-term collaborations. Maintaining current profiles of KOLs to inform marketing strategies is also part of the responsibility. Additionally, the manager will be involved in organizing offline events for KOLs, which includes a willingness to travel.

Success in this position means effectively expanding Btse's network of influencers and partners, leading to increased brand visibility and growth. It involves a detail-oriented approach to managing multiple priorities and campaigns, ensuring that all partnerships align with the company's marketing goals. The individual will contribute to Btse's position as a leading fintech and blockchain company by leveraging strategic partnerships.

The annual salary for this role is between $90,000 and $150,000 USD.

Skills that matter here

• Excellent communication skills: This is essential for negotiating with influencers, collaborating with internal teams, and building external partnerships.
• Strong interpersonal and oral communication skills in English: These skills are critical for effective relationship building with KOLs and other partners globally.
• Proven ability to collaborate effectively with KOLs and influencer teams: The role requires direct experience in working with influencers to achieve marketing objectives.
• Experience managing and negotiating with influencers, KOLs, and agencies: This skill is central to securing partnerships and optimizing campaign budgets.
• Solid knowledge of blockchain, cryptocurrency, and trading: Understanding the industry is necessary to identify relevant partners and create effective campaigns within the crypto space.
• Detail-oriented and well-organized: These traits are important for juggling multiple priorities and managing end-to-end influencer marketing projects under deadlines.

Who this role suits

• Someone who enjoys building and nurturing professional relationships, particularly with external partners and influencers.
• A person with a strategic mindset for identifying collaboration opportunities that align with brand growth objectives.
• An individual who is comfortable with negotiation and managing budgets in a dynamic environment.
• A self-starter who can manage multiple projects simultaneously and is prepared for business travel.

From the employer

• Building a go-to network of KOLs and influencers to help build awareness for and grow the BTSE brand.
• Building relationships with other potential marketing partners, such as consumer brands, sports brands, entertainment companies, etc.
• Working with our content team to research, create and design relevant content for your team of influencers and campaigns.
• Manage end-to-end influencer marketing projects from conceptualization to execution and reporting.
• Identify the right Key Opinion Leaders for different objectives, negotiating budgets with them for both short-term campaigns and long-term relationships.
• Provide accurate and up-to-date profiles of KOLs to support marketing strategy and tactics.
• Manage offline events for KOLs of interest. Must be willing to travel.

• Excellent communication skills.
• Strong interpersonal and oral communication skills in English.
• Proven ability to collaborate effectively with KOLs and influencer teams.
• Demonstrated ability to cultivate partnerships and support the growth of KOLs and influencers.
• Experience managing and negotiating with influencers, KOLs, and agencies.
• Detail-oriented and well-organized, able to juggle various priorities under tight deadlines.
• Solid knowledge of blockchain, cryptocurrency, and trading.
• At least two years of relevant experience.