Role in brief
Btse, a global fintech and blockchain company, is seeking a Marketing Partnerships Manager to build and manage relationships with KOLs and other marketing partners. This role involves developing content with the internal team, negotiating budgets, and overseeing influencer marketing projects from start to finish. Candidates with strong communication skills and experience in crypto influencer management should apply.
About the role
This role focuses on expanding Btse's network of Key Opinion Leaders (KOLs) and marketing partners within the crypto industry. The manager will identify and build relationships with influencers, consumer brands, sports brands, and entertainment companies. A key part of the work involves collaborating with the content team to develop relevant materials for campaigns and managing influencer marketing projects from initial concept through to execution and reporting.
The position requires a professional who can identify suitable KOLs for various marketing objectives and negotiate budgets for both short-term campaigns and long-term partnerships. Maintaining current profiles of KOLs to inform marketing strategy is also a responsibility. The role includes managing offline events for KOLs and requires a willingness to travel.
Success in this position means effectively building brand awareness and driving growth for Btse through strategic partnerships. The ideal candidate will demonstrate strong interpersonal skills, an ability to manage multiple priorities, and a solid understanding of the blockchain and cryptocurrency sectors. This individual will contribute to Btse's goal of empowering businesses and clients with advanced tools in a competitive market.
The annual salary for this position is listed between $90,000 and $150,000 USD.
Skills that matter here
- Excellent communication skills: This is essential for building and maintaining relationships with KOLs, influencers, and various marketing partners.
- Strong interpersonal and oral communication skills in English: These skills are critical for effective collaboration and negotiation with a diverse range of partners and internal teams.
- Proven ability to collaborate effectively with KOLs and influencer teams: The role requires direct engagement with influencers, necessitating a track record of successful teamwork in this area.
- Experience managing and negotiating with influencers, KOLs, and agencies: This skill is central to securing partnerships and optimizing campaign budgets for marketing initiatives.
- Detail-oriented and well-organized: These qualities are needed to manage multiple influencer marketing projects and priorities under deadlines.
- Solid knowledge of blockchain, cryptocurrency, and trading: This understanding is necessary to effectively engage with crypto industry influencers and create relevant marketing content.
Who this role suits
- A person who thrives on building and nurturing professional relationships, particularly within the crypto space.
- Someone who is adept at negotiation and can manage project timelines and budgets efficiently.
- An individual who enjoys collaborating with creative teams to develop compelling content for external partners.
- A professional who is comfortable with travel and managing offline events as part of their responsibilities.
From the employer
- Building a go-to network of KOLs and influencers to help build awareness for and grow the BTSE brand.
- Building relationships with other potential marketing partners, such as consumer brands, sports brands, entertainment companies, etc.
- Working with our content team to research, create and design relevant content for your team of influencers and campaigns.
- Manage end-to-end influencer marketing projects from conceptualization to execution and reporting.
- Identify the right Key Opinion Leaders for different objectives, negotiating budgets with them for both short-term campaigns and long-term relationships.
- Provide accurate and up-to-date profiles of KOLs to support marketing strategy and tactics.
- Manage offline events for KOLs of interest. Must be willing to travel.
- Excellent communication skills.
- Strong interpersonal and oral communication skills in English.
- Proven ability to collaborate effectively with KOLs and influencer teams.
- Demonstrated ability to cultivate partnerships and support the growth of KOLs and influencers.
- Experience managing and negotiating with influencers, KOLs, and agencies.
- Detail-oriented and well-organized, able to juggle various priorities under tight deadlines.
- Solid knowledge of blockchain, cryptocurrency, and trading.
- At least two years of relevant experience.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position.
What level of experience is required for this position?
Candidates should have at least two years of relevant experience.
What is the salary range for this role?
The salary for this position ranges from $90,000 to $150,000 USD annually.