Regional Marketing Specialist (South East Asia)

About the role

This role focuses on hands-on execution of marketing efforts within the Southeast Asian region. The specialist will be responsible for developing integrated campaigns from strategy to measurement, constantly experimenting with new content and channels to optimize acquisition growth. A key part of the work involves building and nurturing the community through various local social platforms and chat groups, aiming to increase reach, engagement, and conversion.

The specialist will also identify and cultivate relationships with KOLs and affiliates, design incentive programs, and coordinate inter-departmental cooperation within Binance. This includes working with the BD and marketing teams, collecting leads, and conducting market research. The role requires brainstorming and implementing both online and offline event plans, as well as managing budgets, invoicing, and vendor negotiations for events and marketing programs.

Success in this position means effectively growing the community, enhancing engagement, and driving user acquisition through strategic social media and content marketing. It also involves efficient management of marketing budgets and events, ensuring smooth collaboration across internal teams and external partners. The ideal candidate will demonstrate strong ownership and emotional intelligence in community management, coupled with an understanding of cryptocurrency trends.

The salary for this position ranges from $52,000 to $88,000 USD annually.

Skills that matter here

• community management experience: This role requires proven experience in building and growing online communities, including managing social media and chat groups.
• social media: The specialist will use platforms like Instagram, Facebook, and Telegram to increase reach, engagement, and conversion.
• event management: The role involves planning, implementing, and managing online and offline events, including budgeting and vendor coordination.
• cryptocurrency related terminologies and trends: An understanding of the crypto space is necessary to effectively interact with the community and develop relevant content.
• English: Fluency in English is required for coordination with international partners and stakeholders.
• organizational skills: The role demands strong organizational skills to multitask and manage time effectively across various marketing initiatives and events.

Who this role suits

• Someone who thrives in a fast-paced, startup environment and is passionate about the blockchain ecosystem.
• A person with strong ownership and emotional intelligence, capable of building and moderating online communities.
• An individual who is highly organized and can manage multiple projects, from strategic planning to execution and budget oversight.
• A candidate who is flexible with working hours to engage with a global crypto community.

From the employer

• Execute all marketing efforts with a hands-on approach.
• Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
• Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Structuring, managing and growing our community via various Local Social Channels.
• Increase reach, engagement and conversion through social media and content marketing strategies.
• Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
• Identify additional avenues to build community, KOL/Affiliates Management.
• Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
• Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
• Brainstorming and implementing online/offline event plans and concepts.
• Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

• Proven community management experience with strong ownership and emotional intelligence.
• Strong passion for working in a start-up environment.
• 2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
• 1+ year experience in managing online/offline events.
• Proven track record in managing and engaging communities via Telegram or similar channels.
• Understanding of cryptocurrency related terminologies and trends.
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders.
• Additional languages would be an advantage.
• Excellent organizational skills, ability to multitask with great time management skills.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).