Regional Marketing Specialist (South East Asia)

About the role

This role focuses on executing marketing efforts and driving community engagement within the South East Asia region. The specialist will be responsible for integrated campaigns, from strategy and brief development through execution and performance measurement. A key aspect of the work involves continuous experimentation with new content, channels, and creatives to optimize and grow user acquisition.

A significant part of this position involves structuring, managing, and expanding the community across various local social channels. This includes increasing reach, engagement, and conversions through social media and content marketing strategies. The specialist will moderate forums, social platforms, and chat groups to foster positive interaction and identify additional avenues for community building, such as KOL/Affiliate Management.

Success in this role means effectively designing and implementing incentive programs to boost engagement with existing and potential networks. The specialist will also coordinate inter-departmental cooperation, manage budgets, and handle invoicing and negotiation with vendors for events and marketing inventory. This requires strong organizational skills and the ability to manage multiple tasks effectively.

The salary for this position ranges from $52,000 to $88,000 USD annually.

Skills that matter here

• community management experience: This role requires proven experience in managing online communities, including launching initiatives and moderating discussions.
• social media: The specialist will use platforms like Instagram, Facebook, and Telegram to increase reach, engagement, and conversion.
• online/offline events: This position involves managing and implementing plans for both online and offline events.
• Telegram: Proven track record in managing and engaging communities via Telegram or similar channels is required.
• cryptocurrency related terminologies and trends: An understanding of crypto terms and trends is necessary to effectively interact with the community.
• English: Fluency in English is required for coordination with overseas partners and stakeholders.

Who this role suits

• A self-starter who thrives in a fast-paced startup environment and takes strong ownership of their work.
• Someone with high emotional intelligence, capable of fostering positive community interactions and managing diverse groups.
• An organized individual who can multitask effectively, manage budgets, and coordinate with various internal and external stakeholders.
• A person with a genuine passion for the crypto space and a willingness to work flexible hours to engage with the community.

From the employer

• Execute all marketing efforts with a hands-on approach.
• Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
• Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Structuring, managing and growing our community via various Local Social Channels.
• Increase reach, engagement and conversion through social media and content marketing strategies.
• Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
• Identify additional avenues to build community, KOL/Affiliates Management.
• Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
• Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
• Brainstorming and implementing online/offline event plans and concepts.
• Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

• Proven community management experience with strong ownership and emotional intelligence.
• Strong passion for working in a start-up environment.
• 2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
• 1+ year experience in managing online/offline events.
• Proven track record in managing and engaging communities via Telegram or similar channels.
• Understanding of cryptocurrency related terminologies and trends.
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders.
• Additional languages would be an advantage.
• Excellent organizational skills, ability to multitask with great time management skills.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).