Role in brief
Binance seeks a Regional Marketing Specialist to enhance community engagement and marketing strategies in South East Asia. This role is ideal for candidates with community management experience and a passion for the crypto space.
About the role
As a Regional Marketing Specialist at Binance, you will focus on executing marketing initiatives to strengthen community ties in South East Asia. Your responsibilities will include managing local social channels, developing content strategies, and organizing events to drive engagement.
You will work in a dynamic, remote environment alongside a talented team, where your input will shape marketing strategies and community growth. Success in this role means effectively increasing reach and engagement while fostering a positive community atmosphere.
The salary for this role ranges from $52,000 to $88,000, reflecting the competitive nature of the industry.
Skills that matter here
- community management: This role requires proven experience in managing and engaging communities, particularly through platforms like Telegram.
- event management: You will need to have experience in organizing both online and offline events to build community engagement.
- marketing strategy: Developing and executing integrated marketing campaigns will be a key responsibility.
Who this role suits
- You have a strong background in community management and a passion for the cryptocurrency industry.
- You thrive in fast-paced, startup environments and are comfortable with flexible working hours.
- You possess excellent organizational skills and can manage multiple tasks effectively.
From the employer
- Execute all marketing efforts with a hands-on approach.
- Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
- Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
- Structuring, managing and growing our community via various Local Social Channels.
- Increase reach, engagement and conversion through social media and content marketing strategies.
- Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
- Identify additional avenues to build community, KOL/Affiliates Management.
- Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
- Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
- Brainstorming and implementing online/offline event plans and concepts.
- Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.
- Proven community management experience with strong ownership and emotional intelligence.
- Strong passion for working in a start-up environment.
- 2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
- 1+ year experience in managing online/offline events.
- Proven track record in managing and engaging communities via Telegram or similar channels.
- Understanding of cryptocurrency related terminologies and trends.
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders.
- Additional languages would be an advantage.
- Excellent organizational skills, ability to multitask with great time management skills.
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Questions about this role
Is this position remote?
Yes, this role is remote.
What is the required experience?
Candidates should have at least 2 years of experience in community initiatives and 1 year in event management.
How do I apply?
Visit the Binance website to submit your application.